The term "Healthcare Hero" that was broadcasted across the globe during the pandemic was only a small part of inspiration for this collection. Most of it was actually the sarcasm that has followed since.
In our work place we like to use the "Hero" term for the little things. Showing up on time; hero, covering a lunch break; hero, the odd job on a slow shift; hero. If you manage to get your laundry done between a run of night shifts, sis what a HERO you are!
We want the Hero Collection to be the center of Maiden; products we really love and that remain a constant however we grow. We want them to be products most of our customers can relate to and that isn't one discipline specific.
Crafted all in Navy (which we think is the universal colour of healthcare) and branded with a navy logo to keep the heroism understated and humble, just like us! (hehe)